ABOUT FRLD
The Foundation for Resource Linkage
and Development Inc. (FRLD) is a non-stock non-profit,
non-governmental organization that traces it roots
to a group of men and women who has undertaken and
led the successful implementation of various undertakings
to address the inefficiencies and problems plaguing
the agribusiness sector. This includes: Dulce I. Gozon,
Antonio V. Roces, Angelito M. Sarmiento, Rosalino
G. Perez, Manuel B. Iguall, Franklin M. Panahon, and
Miguel R. Unson. Their work is carried out through
networking and alliances with various organizations
including regional chambers of commerce, industry
associations, federations and cooperatives, and government
line agencies. At present, it is at the frontline
of development of the Philippine agribusiness sector.
To strengthen the role of the private
sector in nation building, the group behind FRLD focused
their attention and efforts on the plight of the marginalized
farmers. With the support of the United States Agency
for International Development (USAID) and the Philippine
Chamber of Commerce and Industry (PCCI), the group
took on the problems of information dissemination
in the agricultural marketing system. The result was
the Market Information Dissemination (MARID) Project,
which address the lack of timely, relevant, and accessible
market information for rural farmers and entrepreneurs.
Through MARID, findings of workshops, studies, and
consultative meetings were published and broadcast
to the different sub sectors in the agribusiness community.
The success of MARID paved the way
for the formalization of the FRLD organization in
1991. Since then, and until the completion of the
USAID funding support in 1996, the foundation's role
has evolved and expanded to a multidimensional extent.
Over the years, it has gathered a wealth of data;
insights, experiences, and associates that help it
provide continues support to both the government and
private sector in implementing development programs
and projects. The company's thrusts include market
development, market linkage, market promotions, market
information dissemination, and entrepreneur-ship development.
The services provided by the FRLD
fall under a triumvirate of project modules, namely:
MARID, Market Linkage and Development (MARTLINK),
and Market Promotion. The MARID continues to provide
relevant and well-package market information utilizing
the broadcast and print media. It publishes monthly
MARID Agribusiness Digest, which was awarded the Agricultural
Magazine of the Year in tow consecutive years by the
Philippine Agricultural Journalist. The MARTLINK promotes
agribusiness investment in the countryside and more
vertical integration within the agribusiness sector.
Under this component, the FRLD conducts comprehensive
market assessments using the rapid marketing appraisal
technique and feasibility studies. The MARTPROM promotes
competitive Philippine agri-based products in the
global market through the organization of the national
and international agribusiness fairs and exhibits.
FRLD offers it services to government agencies, private
sector, cooperatives and other organizations engaged
in agricultural development activities.
Mission
Create sustainable income opportunities by encouraging
effective linkages between small enterprises and large
corporations as well as providing other support mechanisms
such as management and technical expertise.
Vision
Higher quality of life as influenced by the availability
of appropriate support infrastructures leading to
more investments in productive enterprises and evidenced
consumer spending for manufactured goods.
Objectives
Assist in the overall development of the agribusiness
sector for the small and medium scale industries through
creation of market opportunities.
Assist in the creation of a healthy
policy environment conducive to free enterprise through
an established strong policy advocacy network.
Provide management and technical
assistance in the areas of business development, agro-processing,
project feasibility studies and other business endeavors.
Expertise
FRLD has experience and provides expertise in the
following areas:
- Agribusiness
- Fisheries and Aquaculture
- Soils-Economics
- Agronomy and Horticulture
- Rapid Marketing Appraisal
- Research, Training and Extension
- Trade Fair and Seminar Organization
For the period 1992 to 1997, the
FRLD successfully completed a total of about 2000
projects covering the various phases of the project
development, academe, industry and non-government
organizations for the past five years, which include
but is not limited to the following:
Government:
USAID - United States Agency for International Development
DA - Department of Agriculture
DENR - Department of environment and Natural Resources
LBP - Land Bank of the Philippines
ATI - Agricultural Training Institute
DTI - Department of Trade and Industry
TLRC - Technology Livelihood Resource Center
DPWH - Department of Public Works and Highways
DAR - Department of Agrarian Reform
NAPHIRE - National council for Agriculture, Forestry,
and Natural Resources and Development
NDA - National Dairy Authority
BAS - Bureau of Agricultural Statistics
BFAR - Bureau of Fisheries and Aquatic Resources
Academe:
UPLB - University of the Philippines at Los Baños
CLSU - Central Luzon State University UA&P - University
of Asia and the Pacific
Private
Sector/Nongovernmental Organizations:
University of Asia and the Pacific Foundation
Ugnayan Tulong sa Pilipinas Foundation
Nestle Philippines
Philippine Food Processors and Exporters Association
Philippine Association of Supermarkets
Balintawak and Divisoria Trades
San Miguel Foods
Federation of Cutflowers, and Ornamental Plant Growers
Association
Philippine Association of Broiler Integrators
Cattle Feedlot Association of the Philippines
Federation of Cattle Raisers of the Philippines
Philippine Association of Meat Processors, Inc.
Philippine Seed Industry Association
Philippine Poultry and Livestock Cooperative
Philippine Orchard and Fruit Farmers Association
Philippine Swine Producers Association
San Miguel Packaging Product
Society of Filipino Florist
Chambers of Fisheries and Aquatic Resources
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