Aiming for the development of the Philippine agribusiness through promotion of exports, FRLD established the Center in collaboration with the government and other private agencies. The Center, located at the departure area of the NAIA, highlights the global competitiveness of Philippine agricultural products. It is a venue for linkages between and among Philippine companies and foreign consumers and buyers.

The Center provides information and promotes locally produced world-class products. It highlights the global competitiveness of Philippine agriculture products. It serves as a door in the creation of linkages between and among Philippine companies and foreign consumer and buyers.